Designed by Bjarke Ingels Group, the building features 21 white bricks stacked on top of one other crowned by an oversized 2×4 LEGO block named the ‘keystone’, all of which are photographed by Iwan Baan. The ground level includes a store, three restaurants, conference facilities, and a 2,000 square meter public square. The company’s story is told in the history collection located in the basement, while the masterpiece gallery — which includes fan creations — is located at the uppermost level. Non-paying guests are able to walk to the top of the building to enjoy views from the outdoor terraces.
